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The station also broadcasts football and basketball play-by-play of the University of Kentucky Wildcats & Louisville Cardinals. Originally, WCKY was licensed to Covington, Kentucky, and was treated as a Kentucky-based station.
On November 10, 2014, i Heart Media Cincinnati announced that both WCKY and sister station WSAI have joined the Cleveland Cavaliers Radio Network. This status helped WCKY's case before the FCC to increase power from the original 5,000 watts to 50,000 watts in 1939 - even though it was literally across the river from Cincinnati and fellow 50,000 watt station WLW.
As such it attained a small but loyal following outside of Cincinnati but ratings in the conservative Cincinnati market were about half of the former oldies format.
During the program, mail order merchandise was offered over the air.The station also features local sports talker Mo Egger.WCKY is the flagship station of the Cincinnati Bengals (along with WEBN, and are also simulcast on WLW after Cincinnati Reds baseball season ends). The station went on the air on September 16, 1929 at a frequency of 1480 k Hz on the AM dial.Sold to Jacor Communications in 1994 along with sister station WOFX-FM (then WIMJ), WCKY's format changed with the times, from easy listening in the 1960s, to a country format in the '70s and '80s, to a news/talk format in the '80s and early '90s.Jacor was purchased by Clear Channel Communications (now known as i Heart Media) in 1999.
It gradually moved its studios to Cincinnati, though it remained licensed to Covington until the early 1960s.